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The present literature on political marketing strategy has provided important knowledge about how the material context of technologies, polls or competitors influences strategy formulation. However, less attention has been directed to the constraints facing a political organization from the social context related to habits, norms or social conventions. This article thus aims at bringing organizational new institutional theory into the field of political marketing strategy. Accordingly, it is investigated how political organizations when initiating marketing strategies act or react toward institutionalized demands in their environment, such as issues or ideas that are considered socially appropriate. As such, a strategy framework consisting of a phase model and a typology is developed. The phase model is drawn from extant literature within organizational new institutional theory stating that decision makers will (1) scan information from their environment, (2) interpret this incoming information in available cognitive categories and (3), finally, select a strategy premised on their cognitive interpretations. On this ground, we build a novel typology that specifies which political marketing strategy decision makers will select under different cognitive framings of their environment. Here, we delineate four ideal type political marketing strategies -- conformity, decoupling, defense and entrepreneurial -- that correspond to how organizational decision makers interpret their institutional surroundings. [Copyright John Wiley and Sons, Ltd.]

The term strategy is appearing with great frequency in the political marketing literature. However, the concept of political marketing strategy has been criticized for being unidimensional, ill-defined and neglecting the contingencies of strategy theories. This article argues that a minimal definition and a division of epistemological terms could respond to the outlined critique. . [Copyright John Wiley and Sons, Ltd.]

The term strategy is appearing with great frequency in the political marketing literature. However, the concept of political marketing strategy has been criticized for being unidimensional, ill‐defined and neglecting the contingencies of strategy theories. This article argues that a minimal definition and a division of epistemological terms could respond to the outlined critique. Copyright © 2011 John Wiley & Sons, Ltd.

Vi er alle rationelle! Denne præmis har siden Aristoteles været bestemmende for, hvordan vi har forstået både individet og politiske handlinger. Men teorier om mennesket som et rationelt væsen kan ikke forklare, hvorfor hutuer dræbte 800.000 tutsier i 1994, eller hvorfor al-Qaedas selvmordsterrorister den 11. september 2001 tvang to fly ind i Twin Towers og dræbte 2.993 mennesker.Disciplinen politisk psykologi skubber rationaliteten af tronen og formulerer en mere præcis forståelse af, hvordan vi faktisk tænker og handler politisk i verden. Irrationaliteten følger sit helt eget mønster, som de